During the 1968 Olympic games, right in front of a crowd of 80,000 people—an unknown athlete—Dick Fosbury, prepared to complete his first attempt at the high jump event. Up untill that day, Fosbury had a very average athletic track record.

SWOT analysis is the analysis of an analysis of an Organisation's Strengths, Weaknesses, which are internal and Opportunities and Threats which are external in nature to an organisation. The objective of SWOT analysis is to examine within and around, important factors that influence business decisions.

PESTEL is an acronym that stands for Political, Economic, Social, Technological, Environmental and Legal factors. PESTEL analysis is a framework used to analyse the macro-environmental factors that may have a profound impact on an organisation’s performance. This frameworks is particularly helpful when entering a new market or expanding a new business line.